6. Think About Email, Not Just the Website

One of the most overlooked aspects of domain selection is email.

A firm's domain may appear thousands of times through:

Partner email addresses → Founder communications → LP correspondence → Pitch decks → Calendar invitations → Portfolio announcements → Press coverage

Consider how the domain looks and sounds when used as: name@brand.vc rather than evaluating it solely as a website address.

Avoid domains that are unnecessarily difficult to spell, dictate verbally or distinguish from another organization's address.