10. Before Announcing a New VC Firm

Before publicly announcing a new firm or rebrand, consider completing the following:

Naming review - Search for conflicting venture firms and businesses.

Trademark review - Consult qualified trademark counsel where appropriate.

Domain review - Identify the strongest available or acquirable domains.

Acquisition strategy - If a domain is privately owned, consider approaching the owner before publicly revealing the new brand.

Social identity - Review relevant social handles.

Email structure - Determine how the domain will work for partner and employee email addresses.

Defensive registrations - Secure the most important variations.

Redirect strategy - Redirect secondary domains to the primary website where appropriate.

Consistency review - Use the same firm name and identity across major digital properties.