Digital Identity

Domain strategy should be considered during the naming process—not after the firm's name has already been announced. Once a new fund or firm becomes public, Read more >>

One of the most overlooked aspects of domain selection is email. A firm's domain may appear thousands of times through: Partner email addresses → Founder Read more >>

A firm does not necessarily need to acquire every possible variation of its name. However, strategically important domains may be worth securing defensively. Depending on Read more >>

The way people discover organizations is changing. Traditional search engines increasingly coexist with AI assistants, answer engines and other systems that interpret entities and relationships Read more >>

When evaluating a potential venture-firm identity, ask five questions: Is the name distinctive? Can people distinguish the firm from other investors? Is the domain intuitive? Read more >>

The VC Firm Naming & Domain Guide was created by WeBroker.vc as a free educational resource for venture capital firms, emerging managers and professionals building Read more >>