2. Research the Name Before Building Around It

Before announcing a new venture firm, conduct a broad naming review. This should include:

• Existing venture capital and private investment firms
• Relevant corporate and trademark databases
• Search engine results
• Domain-name availability and ownership
• Social-media handles
• Companies operating under similar names
• Potential spelling and pronunciation conflicts

Finding a naming conflict before launch is considerably easier than changing a firm's identity after websites, email addresses, fund documents and market recognition have been established.