Brand Protection

Before announcing a new venture firm, conduct a broad naming review. This should include: Existing venture capital and private investment firms Relevant corporate and trademark Read more >>

Domain strategy should be considered during the naming process—not after the firm's name has already been announced. Once a new fund or firm becomes public, Read more >>

A firm does not necessarily need to acquire every possible variation of its name. However, strategically important domains may be worth securing defensively. Depending on Read more >>

Before publicly announcing a new firm or rebrand, consider completing the following: Naming review - Search for conflicting venture firms and businesses. Trademark review - Consult qualified Read more >>

When evaluating a potential venture-firm identity, ask five questions: Is the name distinctive? Can people distinguish the firm from other investors? Is the domain intuitive? Read more >>