A strong venture firm name should work independently of any particular domain extension. Before choosing a name, consider whether it is:
Distinctive — Can the
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Before announcing a new venture firm, conduct a broad naming review. This should include:
Existing venture capital and private investment firms
Relevant corporate and trademark
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Before publicly announcing a new firm or rebrand, consider completing the following:
Naming review - Search for conflicting venture firms and businesses.
Trademark review - Consult qualified
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When evaluating a potential venture-firm identity, ask five questions:
Is the name distinctive?
Can people distinguish the firm from other investors?
Is the domain intuitive?
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Firm Naming
