A strong venture firm name should work independently of any particular domain extension. Before choosing a name, consider whether it is:
Distinctive — Can the
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Domain strategy should be considered during the naming process—not after the firm's name has already been announced.
Once a new fund or firm becomes public,
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For decades, .com has been the most universally recognized domain extension and remains an excellent choice when the appropriate domain is available.
For venture capital
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An exact-match domain is one in which the domain directly corresponds with the firm's primary brand.
For a hypothetical venture firm named Northstar Ventures, examples
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Before publicly announcing a new firm or rebrand, consider completing the following:
Naming review - Search for conflicting venture firms and businesses.
Trademark review - Consult qualified
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When evaluating a potential venture-firm identity, ask five questions:
Is the name distinctive?
Can people distinguish the firm from other investors?
Is the domain intuitive?
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The VC Firm Naming & Domain Guide was created by WeBroker.vc as a free educational resource for venture capital firms, emerging managers and professionals building
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Domain Strategy
